It has been long enough since the sports spectacle of Sunday for me to be able to make some comments about the one part I do pay any attention to — the Super Bowl Commercials.
I saw a lot of my friends making remarks about the commercials on Facebook as they aired. Most of the comments were disgust about certain ones, and how they wouldn’t be doing business with certain places.
Myself, I watched them all the next morning via YouTube compilations. I couldn’t see what the fuss was about many of them. Of course, most of the controversial ones I found completely inane.
Hey, you are buying a commercial, to sell your product. On that scale all these commercials that were trying to virtue signal their political positions (the blatant ones) were totally missing the point, and so totally missed the chance to have any real impact.
Then were were the ones where people were saying they were signalling or making a political statement, while the advertiser denied it. Personally, I agree with Budweiser: the ad about their founder was not a political statement about immigrants. It was a story about someone doing things the legal way, struggling against stiff odds, to find a similar visionary and found a successful company that continues to produce something that people want. For anyone to suggest that it has any connection with discussions about regulating the flow of illegal persons and those who would come here under false pretenses to do us harm, shows someone thinking emotionally without any logical basis.
Now the Persil Proclean ad with Bill Nye “The Science Guy” sealed for me any sense of his science credentials. Nye has and always will be a performer, not a scientist, which his losing of the debate with Ken Ham of the Creation Science Museum showed just how lacking in scientific understanding he is — while full of the science as truth school that has enshrined hypothesis as uncontestable facts.
Actually, the Skittles commercial as quite good, in a low-key way. Took an old motif of hitting the window with pebbles and changed it up with humor. I think that was a good advertising ploy.
And the Snicker’s live ad was a fun scene, but I don’t think I really got the point emotionally, only logically. My emotions just got the funny.
So, hopefully we have gotten all this virtue signalling out of the system, and by next year we can have a slate of all honest-to-goodness commercials instead of political statements.
At The Rainbow 